In 1998, Bruce Phillips and his father stood at the apex of Block 6, looking down over the sea of plump, ready-to-harvest Cabernet grapes on Vine Hill Ranch’s largest and oldest block. For over forty years, the family had grown fruit on behalf of others but never made wine. By the 1990s, the vineyard gained an enviable reputation as a supplier to some of the greatest, most expensive labels in Napa Valley. Then, Bruce’s father handed his son the seed of a thought. “Imagine what we could do with this fruit,” his father said. “Imagine if.”